Entrepreneurs today don’t just need to be excellent at producing and delivering their products but also need to get a knack of marketing themselves and their companies online. The digital age has revolutionized the business world with more and more productivity witnessed through online marketing.
The Boston Consulting Group’s “Digital Manifesto” recently made an alarming prediction based on statistics which stated that by the year 2014, the world would see half of its population that accounts for a total of 3 billion people to become internet users. This is a large number and to find so many people engaged with the Internet is surely a sign for all entrepreneurs today to have their way with the online economy process.
A step has been taken by the Carnegie Club through their ‘The Carnegie Club Presents: Entrepreneurship in the Digital Age”. It is organized In order to educate the students regarding opportunities in the Entrepreneurship field and how to get into it. So what is new in this event would be your next question? The event won’t be like the conventional ones which we find arranged by most of our educational centers, vocational courses or independent associations. Here, the event would see big names from the Digital world come on stage and advice students regarding opportunities in becoming an Entrepreneur.
Hendrik Geiger who is the Head of events for this particular event informed about the panelists who would take charge of the sessions during the event. These panelists include Neeta Patel. For those who don’t know who is Neena Patel; she is the CEO of the New Entrepreneurs Foundation. As she is an experienced soul in the area of Entrepreneurship, she would be giving the students an interesting talk on “becoming your own boss straight out of University”. Now this title sounds crazy but believe it could happen and to prove it we have real life examples who after quitting or graduating, went against the conventional attitudes and did something great and powerful for which they would be remembered for many days to comes.
Another well-known personality to attend the event is Mr. J. Todd Morley who is the Founder, Chairman as well as the CEO of the G2 Investment Group and also the co-founder of Guggenheim Partners LLC which is a multi-million dollar investment fund. Getting the secret recipe for success out of an individual of his caliber is an achievement in itself. He is surely going out to give some serious advices on how to make your business flourish in today’s technology age by optimizing the use of Digital services in every sector.
The Managing Director of Rocket Internet, the same company which has become the most successful among all with respect to Internet startups would be providing personal suggestions and ideas regarding money making through the Internet. Now he would the best person to take advices if you want to use this digital age to your optimum levels and capacity. Internet has integrated all forms of business, business processes, business marketing and even consumption and production. Therefore, a thorough know how of everything related to the Internet that would give a kick start to your business is important to know as it would facilitate long term growth. SEO is a major component of internet marketing, but should be studied separately from this type of marketing since it is a very unique skill. Ungagged 2014 is a SEO conference that combines knowledge from the most respected internet marketers and it is something that is worth attending if you want to learn some tricks about SEO.
Students are very keen with respect to the event and are waiting with hopeful eyes to gather as much knowledge as possible that would empower them to become future entrepreneurs ready to rule the world. Often, are completing the basic studies, students are clueless regarding where they need to start. This event would be fruitful in answering this question as it would include the imparting of skills best used to determine your perfect career choice. The internet is getting larger day by day and an exploration of the availability of digital jobs would entice the students to pick the most appropriate career for themselves. The Carnegie Club wants students to extract the most from this plethora of online prospects.
With more and more technological development occurring at an unimaginable pace, to become flourished with the online jargons is vital as well as indispensable. Be it a retail company, a baby product manufacturing company, a publishing house, a government office, a salon, a blog or a technical service provider, online presence is becoming more and more visible. Most of these entrepreneurs who have understood the seriousness of the digital demands and supply are keen with utilizing it for their maximum benefit.
Many more institutions like St. Andrews should make note of the event and work towards conducting similar occasions so that the young talent is fed with the seed of creativity and hardwork. If they don’t have the budget to call famous people from around the world, then they can just give out talks on the lives and struggles of famous people and how they changed their fortunes by using a mixture of both health and tactfulness.
Social Media is an important element of Internet economies and the reason for this is their ability to reach out to a larger audience belonging to all strata’s of the society. There is no bias while you market and sell your products or your company online. Facebook, twitter, Instagram, YouTube, Google Hangouts etc. and the list just goes on and on. You can adopt anyone or to be more effective try using most of them to make it big online and offline. As more and more people access your online content, there is a greater chance of your product or service to be consumed by consumers. Internet marketing also paves a way for the Recall element of Marketing, Recall refers to the process of an information which stays at a person’s subliminal level and comes out every time an element of association appears.
Just imagine what would happen if the Boston Consulting Group’s prediction becomes true. Half the world accessing the internet would be an exceptional phenomenon as it would alter a lot of production and consumption behavior.
Entrepreneurs therefore need to strap in their seatbelts and be ready for a flight of this magnitude. Be at the forefront of this digital Age and make it a tool to increase your productivity rather than looking at it as a competitor. Already the technology has become accessible in palm sized mobile devices which reflects its strength and gives an idea about its capabilities.
You can get tickets for this event at £5. Don’t lag behind in the race but begin your new journey today so that you are the first to reach your destination.